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DeRose & Appelbaum was going to transition into Maven so I was in charge of the rebranding efforts. The logo was designed by an outside team, but I worked with colleagues to decide on a color scheme, and I created all of the wireframes, and prototypes. The website itself was brought to life by our web developer.
It was a challenge because there were many different opinions but I was able to create something that the team liked. Maven is a pretty young company and we went with a professional yet clean look, with a focus on bold imagery.
Since the rebrand, Maven has grown as a company and the website has gotten more hits, which lead to more leases being signed and properties sold.
View the website here.
Before: Derose & Appelbaum Website
Before: Derose & Appelbaum Website
Early Paper Prototype
Low Fidelity Wireframe
After: Home Page
After: Home Page
I also created the San Francisco icons.
After: Our Team Page
After: Commercial Leasing Page