With the rebrand from DeRose and Appelbaum to Maven in 2019 (the logo was designed by an outside firm), my colleagues and I came up with the branding guidelines which features some very vibrant candy-like colors (as seen on the business cards). I also designed a variety of different materials to support the new look. We took inspiration from city we live and work in, San Francisco. We are lucky to be surrounded by murals, nature and some funky colored buildings, so we created a new and more simplified voice for the company.
When people think of commercial real estate, they don’t necessarily think of it being bold, fun and youthful. Maven is a young company, yet is leading the way for what commercial real estate will look like. The goal was to provide a stronger foundation to move into the future.
The result is a bold yet sleek gesture that can be deployed both as a stand-alone mark and can also be reinterpreted through a variety of combinations.